In early 2014, something extraordinary began to unfold in the paintless dent repair (PDR) industry. A video emerged on Facebook, showcasing a remarkable substance that was changing the way dents were removed. This was not the usual hot glue; it was cold glue, a product that had everyone buzzing with excitement.
But how did this compelling material capture the attention of repair professionals? What journey did one determined entrepreneur take to transform this initial spark into a thriving business? Join me as I share my path to launching StickyIcky Cold Glue.
The Puzzling Discovery
The story started on an ordinary day when I, like many others, stumbled upon a video on my Facebook feed. The clip depicted a PDR technician removing a dent using an unusual adhesive. As an experienced auto body and PDR professional, I immediately recognized what the magical substance was and that this product could change the game for our industry.
Eager to explore this opportunity, I reached out to the person featured in the video. I wanted to be the first U.S. vendor for this innovative cold glue. Fortunately, they were open to collaboration. However, the following months felt chaotic, full of uncertainty and delays that tested my patience.
Taking the Leap
Realizing that partnership might never happen, I decided to take matters into my own hands. I launched colafria.com, featuring my own line of cold glue products. To my surprise, this decision sparked an instant success! Within the first month, sales exceeded expectations, with cold glue kits flying off the virtual shelves at a remarkable rate of nearly 50% increase in orders week over week.
I was ecstatic as I rode this initial wave of enthusiasm.
A Change of Identity
About a year later, I sensed it was time for a fresh identity. The name stickyickyglue.com felt more lively and fun, aligning perfectly with my brand’s personality. This change not only rejuvenated my business image, but it also boosted customer engagement.
As I pushed forward, my dedication to delivering top-notch dent repair solutions earned praise within PDR tech circles. My products gained traction, leading several vendors to express interest in carrying StickyIcky Cold Glue. It felt like things were finally aligning in my favor.
However, the path of entrepreneurship is often bumpy.
Facing Health Challenges
Life always likes to throw you a curveball and boy was it a nasty one. I experienced serious health issues that required a hiatus from my business. What was supposed to be a brief recovery turned into an extended absence lasting a few years.
During this time, I faced numerous hurdles related to my health and the struggles of being away from my business. It was a deeply reflective period, leading me to rethink my priorities and the future of StickyIcky.
A Triumphant Return
Now, as we approach the end of 2024, I am thrilled to announce that my health is significantly better. With renewed energy and clarity, I am excited to dive back into my work.
I am deeply grateful for the support many of you have shown throughout this journey. Your encouragement was crucial in my recovery and revitalization and reminded me why I embarked on this adventure. I am focused on providing the best dent repair products while ensuring they remain affordable for everyone.
Reflecting on the Journey
From a spark of curiosity in 2014 to the successful launch of a brand, the journey of StickyIcky Cold Glue has been incredibly fulfilling. Through personal victories, struggles, and the occasional setback, I have learned the essential values of resilience and adaptability.
As I step back into the spotlight, I am more determined than ever to serve my customers and explore new possibilities in dent repair. Thank you for being part of this journey. I look forward to sharing more exciting updates as StickyIcky continues to grow. Together, we can tackle dents and pave the way toward a smoother future!
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